Market Analysis Firms - An Overview

Market Analysis Firms - An Overview

Most massive to big businesses have their own market research teams. These groups not only conduct analysis themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market analysis companies, some operating in small niche markets. This article focusses on a few of the most well known market research companies that operate across the globe.


is a global advertising and marketing research agency and a part of The Nielsen Company. One in all ACNielsen's best known creations is the Nielsen rankings, which measure television, radio and newspaper audiences of their respective media markets. One other market analysis device is Homescan the place sample members track and report all grocery and retail purchases, allowing buying patterns to be related to household demographics.

One of the most frequent used products is Retail Measurement, a device that provides steady tracking of product sales to customers, primarily based on information gathered on the retail level-of-sale (EPOS data)

Other well known ACN Companies are BASES, Nielsen Shopper, Nielsen Enterprise Media and Nielsen Online.

Forrester Research is an independent technology and market analysis firm that gives its clients with advice about technology's impact on enterprise and consumers. It provides a variety of services including syndicated analysis on technology, quantitative market research on consumer technology adoption and enterprise IT spending, research-based consulting and advisory services. On its website you can find a wide range of free analysis, options to be alerted on new conducted analysis as well as of the shelf surveys.

GfK SE is a worldwide market research organisation offering providers in 5 enterprise divisions: Customized Analysis, Retail and Technology, Client Tracking, Media and Healthcare. The Customized Research sector provides info and consulting companies for operational and strategic advertising decisions. Retailer POS data is the source for the Retail and Technology sector. The sector provides purchasers with information and consulting companies based mostly on retail data from continuous surveys and analyses of sales of technical client goods and services in the retail sector. The Media Sector delivers data services on range, depth and nature of media utilization and acceptance. The data source for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey analysis organisation in the UK. The organisation has a freely available archive of opinion polls and public perspective analysis from 1970 onwards, including trends on its UK website. Ipsos MORI's Social Research Institute works extensively for UK authorities and public providers, looking at public attitudes to key public providers which formed a key a part of the UK Government's home agenda in 1997-2005. Social coverage, and issues such as id, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel Worldwide Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating college libraries. A few of its products are: Mintel Magnificence Innovation (monitors mass media beauty introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Meals & Drink (combines 5 merchandise to deliver actionable market intelligence) and Mintel Menu Insights (tracks gadgets on US restaurant menus). Mintel is mostly known for its reports, which are revealed on-line and include client research and analysis.

SymphonyIRI Group (formerly Info Sources, Inc.) is a market research firm which offers purchasers with client, shopper, and retail market intelligence and analysis focused on the buyer packaged items (CPG) industry. They offer providers within the following areas: Market Content (Retail tracking data, comfort store tracking data and consumer panel-based data), Predictive Analytics (Decomposition of the drivers of present business traits and simulation of the effects of changes on future model plans), Enterprise Performance Management Software (Tools to support quicker evaluation of market content material) and Skilled Services / Consulting.

WPP is is the world's largest communications providers group in terms of revenue. Kantar, based mostly in London, was based in 1993 because the Market Research, Data and Consultancy Division of WPP. It's a network of thirteen specialist corporations, together with:

research report International specialises in qualitative and quantitative customized market research. It has experience in most main sectors, notably shopper packaged items, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown provides qualitative, quantitative and consulting providers with respect to manufacturers, marketing communications, media and advertising effectiveness. Millward Brown works throughout a range of industries and categories, together with model strategy and experience, creative development and campaign evaluation, client wants and values, media planning and strategy, return on funding (ROI) and forecasting, and investment management, model valuation and analytics through its MB Optimor unit. In the UK, Millward Brown presently compiles the Music and Video Charts on behalf of The Official Charts Company.